Ricardo aims for growth in China with key new appointments

Ricardo aims for growth in China with key new appointments
15 August 2011

Ricardo has announced further investment in its Shanghai-based subsidiary that will see the company significantly boost its capability to deliver product innovation, engineering and strategic consulting services in China.

Ashley Fernihough - president, Ricardo Shanghai

Ashley Fernihough takes over as president of Ricardo Shanghai following the move of his predecessor, Dr Simon Stevens, to long-term Ricardo customer Jaguar Land Rover, in China. Formerly Ricardo UK commercial director, Fernihough has appointed two new key recruits to the senior team of Ricardo Shanghai to support him in the next phase of growth for the company’s Chinese business. Both of these strategic appointments bring proven technical and engineering skills in their respective specialist areas of focus, together with senior level experience of the operation and management of Chinese businesses.

Richard Lively - vice president, engines, Ricardo Shanghai

Richard Lively will assume the role of vice president, engines, at Ricardo Shanghai. A career engine specialist, Lively joins Ricardo from Cummins Engines where he was responsible for the Darlington (UK) Technical Centre, developing mid-range products for the EU markets. No stranger to working in China, he was for two years the general manager of Cummins East Asia R&D in Wuhan, where he carried overall managerial responsibility for this subsidiary.

Dr Alastair Bacon - vice president, driveline and transmission systems, Ricardo Shanghai

Dr Alastair Bacon joins Ricardo Shanghai as vice president, driveline and transmission systems, from Prodrive where he was general manager, China, having established the company’s office in the country in 2006. Before this, Bacon held positions with Prodrive as the general manager of the company’s Thai engineering division based in Bangkok, and as head of programmes for Prodrive Australia.

Commenting on these key new appointments, Ricardo Shanghai president Ashley Fernihough said: “I congratulate Simon Stevens on his new role with our long-standing customer Jaguar Land Rover and look forward to building on the exceptional service level that our customers in China have come to expect of Ricardo. The next phase of growth of Ricardo in China will require the support of individuals with deep technical, innovative and product knowledge, capable of forging relationships at a senior level with our clients. Richard Lively and Alastair Bacon are exactly the right people to help me in building Ricardo’s capability in China. Together, my aim is to take Ricardo in China to the next level, providing an unparalleled capability in design and engineering, and becoming the partner of choice for all leading Chinese automakers and joint venture organizations.”


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