Cost benchmarking of production ADAS systems

Cost benchmarking of production ADAS systems

As we move to increasing levels of semi-autonomous driving, we are seeing a proliferation in the number of ECUs and sensors required to deliver the desired functionality. The automotive industry traditionally is very cost sensitive, and understanding the features which can be offered, the associated sensors and the expected production cost is a key question.   This is a challenge in the short term for ADAS requirements and a debate for the future with some of the high costs suggested for fully autonomous systems.   
 
Cost benchmarking of ADAS systems
 
Production vehicles today offer at least some advanced driver assistance, for example blind spot warning and adaptive cruise control.  There are also production introductions of emergency braking, lane change warning and lane keeping where the ADAS provide steering and braking input.   Features will continue to augment and start to include semi-autonomous driving at SAE level 3 and certain features could be SAE Level 4. 
 
To understand the current features offered and associated sensor suites, Ricardo has been benchmarking production vehicles. The benchmarking categorizes the sensors (e.g radar, camera, ultrasonic) by the specific ADAS features.   Additionally, we used our industry knowledge and recent should cost analyses to estimate current industry pricing for the various components.   Combining the cost database with the product vehicle feature benchmarking, we have developed an overall cost breakdown for the ADAS capabilities.   The cost benchmarking is being applied to an initial group of 5 US production vehicles, with plans to extend to additional US and European vehicles in the near future.   An example output of the cost benchmarking is shown below.   For more information, please email us: CAV@ricardo.com

Our conference is expected to have significant discussion on the cost for self driving sensors and systems for both automotive applications on day 1 and truck applications on day 2. These will be topics raised in presentations by Stephane Fosso and Richard Saady, since Ricardo is active in performing cost benchmarking of self driving systems.  Find out more about the Advanced Mobility 2025 conference or click here to register.