![DISRUPT OR BE DISRUPTED 30](/media/31zlsocp/disrupt-or-be-disrupted-30.jpg?width=960&height=600&format=webp&quality=80&v=1d972ad8f749070)
Panel: Disrupt or be disrupted
08 Mar 2023
Overview
Join moderator Jeff Nichols, George Coates - Technical Director at WorldAutoSteel, Brian Durbin - Director Global Business Development at Tremec, Andy Lund - Chief Engineer of Zero Emission Vehicles at Toyota Motor North America, and Rocco Mezzatesta - SVP and CTO at Lion Electric, as they discuss the impact of disruptive technology on the future of the industry.
Meet the speakers
![Jeff Nichols](/media/c4jhu2qq/jeff-nichols.png?rxy=0.4417335318108654,0.45383582035362885&width=960&height=738&format=webp&quality=80&rnd=133185085441730000)
Jeff Nichols
Vice President Strategic Consulting
![George Coates](/media/edwjor5a/george-coates.png?rxy=0.4417335318108654,0.45383582035362885&width=960&height=738&format=webp&quality=80&rnd=133185085441730000)
George Coates
Technical Director, WorldAutoSteel
![Brian Durbin](/media/lnpdd2qw/brian-durbin.png?rxy=0.4417335318108654,0.45383582035362885&width=960&height=738&format=webp&quality=80&rnd=133185085441730000)
Brian Durbin
Director Global Business Development, Tremec
![Andy Lund](/media/ojuofxkh/andy-lund.png?rxy=0.4417335318108654,0.45383582035362885&width=960&height=738&format=webp&quality=80&rnd=133185085441730000)
Andy Lund
Chief Engineer of Zero Emission Vehicles, Advanced Product Planning Office, Advanced Mobility R&D, Toyota Motor North America
![Rocco Mezzatesta](/media/3iqosi2r/rocco-mezzatesta.png?rxy=0.4417335318108654,0.45383582035362885&width=960&height=738&format=webp&quality=80&rnd=133185085441730000)
Rocco Mezzatesta
Senior Vice President & CTO, Lion Electric
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